The
Temptations of Online Shopping
Who hasn't bought
things online only to realize later that they never needed them in the first
place That is the magnetic pull of digital marketing. The beautifully
photographed product is placed in an eye-catching creative with a headline that
taunts our every sensibility to click and purchase the product NOW! One has to
be really impervious to their charms to scroll through the net without falling
prey to the click bait. To get better insights into this phenomenon, we
conducted a poll with 3,156 respondents. On being asked whether they often buy
things online that they don't need, 24.30% respond with a resounding yes as
they do this all the time. 34.25% also agree to this while adding that they
indulge in such instinctual purchasing only once in a while. 34.51% of the
respondents know how to resist such temptations and buy only the products they
require, 4.97% reply with an indefinite maybe, and 1.96% can't say much on
the subject.