The Era of Social Media Marketing

With a boost in digital advertising, the list of responsibilities for a social media marketer is increasing every day. Not only do they have to draw insights about their users, organise and schedule content, and work towards creating engagement, but they also have to overlook the smooth running of multiple brand accounts. And so that their passions don't turn into a nightmare, they rely on social media tools to streamline all their work. To further understand which tools are used by these managers, we conducted a poll with 527 respondents. Crowdfire (12.33%), SocialPilot (12.14%), and Buffer (12.71%) topped the list, followed by ContentCal (7.21%), BrandMentions (7.21%), and HootSuite (6.83%). While some people voted for KeyHole (5.31%) and BuzzSumo (5.12%), some found Iconosquare (4.74%) and Sprout Social (4.55%) easier to operate. A few other apps that made the list were Sendible (3.98%), CoSchedule (3.80%), TailWind (3.61%), and MeetEdgar (3.04%). Lastly, a few people were also comfortable with Agorapulse (2.66%), Klear (2.47%), and IFTTT (2.28%). The market is highly fragmented when it comes to social media tools, but it looks like each app is performing well as they have successfully met the tall order of a social media manager's requirements.