Privacy Policy - Opinion Bureau an Online Market Research

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Privacy & Cookie Policy


Opinion Bureau PRIVACY & COOKIE POLICY: Updated on 22nd January 2023 ("Opinion Bureau") is owned and operated by Internet Research Bureau (“We”, “Our”, “Us”, "IRB" or “Opinion Bureau”). IRB is headquartered in New Delhi, registered with the Ministry of Corporate Affairs, India, and adheres to the rules and regulations of the Indian Government Companies Act. IRB also has regional offices located in London and Los Angeles respectively. IRB owns and operates the website and its sub-domains globally.

IRB is an online and telephonic market research survey data collection company. We help clients from various sectors, verticals, and regions to collect high-quality survey research data to gain consumer insight. We build and manage consumer and b2b panels of survey research participants. Our members participate in market research surveys to share their opinion and feedback for various brands.

IRB (or Opinion Bureau) controls and manages the personal data that you share with us after signing up with the website (Opinion Bureau).

IRB is a member of the Market Research Society UK (“MRS”), Insight Association (US) and Market Research Society of India (“MRSI”). We manage our online panel, personal data of our members and conduct research surveys in accordance with the MRS Code of Conduct, MRSI Code of Conduct, Insight Association Code of Standard and ESOMAR Codes and Guidelines

The privacy statement describes how we engage with personal data about the capture, storage, processing, sharing, retention, and deletion via this website. The privacy statement does not apply where you have agreed to participate in surveys administered by our clients or any other third parties. In cases where you share your personal data with our clients or third party, please read their privacy policy before sharing your information or sharing consent. In the cases where you share your personal data with our clients or third-party, they will be responsible for controlling and managing your personal data, thus you must read their privacy policy before sharing your personal data.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at

We have designated a data protection officer (DPO) to manage inquiries regarding this privacy notice. Please email the DPO at if you have any inquiries regarding this privacy notice or any requests to exercise your legal rights.

Our Commitment

Opinion Bureau is firmly committed to protecting your privacy and avoiding the dissemination of your personally identifiable information, by international regulations including, but not limited to GDPR and ISO. You can directly contact us via e-mail in case of any concerns related to our privacy practices at

Opinion Bureau is an online market research survey data collection website dedicated to providing high-quality data to market research firms and other data collection companies. Protection of your privacy and confidentiality is Opinion Bureau's top priority. The data that Opinion Bureau collects is used only for market research purposes and Opinion Bureau always reviews or publishes it in a Pseudonymized or Anonymized format or as aggregate information (about a group/groups). Individual information is never disclosed without your prior consent as it is irrelevant to the research conducted by Opinion Bureau or Opinion Bureau's clients. Registering as a member of the Opinion Bureau does not constitute consent. Also, your information is not disclosed to any other individual, or third party, directly from Opinion Bureau.

Personally Identifiable Information

At the time of registration, Opinion Bureau asks you to provide your basic personally identifiable information. Once you are registered, Opinion Bureau further asks you to update more personal and profiling information which helps us to find suitable surveys for you.

Opinion Bureau asks the below information:

E-Mail Address: So that Opinion Bureau can contact you for the surveys, reward information, newsletters, company updates and notifications.

Date of Birth: So that Opinion Bureau can update your age automatically and invite you to participate in a suitable survey.

Phone No (optional): So that we can contact our members to check their authenticity. Sometimes we conduct telephonic surveys, which helps us to reach out to you if such surveys suit your profile.

Social Profile URL (LinkedIn/Facebook/Twitter/Google), Company name, ID proof, Profile picture (Optional): So that Opinion Bureau can authenticate your identity and avoid duplicate registration.

Gender, Education Level, Household Income, Employment Status, Ethnic Background, Race, Religion, Zip Code/Postcode/Pin Code: So that Opinion Bureau can invite you to participate in a suitable and relevant survey.

Physical Address: So that Opinion Bureau can contact you to participate in a product testing survey. A product testing survey is a type of survey where we can send the product to your physical address to use the product and share your feedback. The product will be sent to you only if you agree to participate in such surveys.

Other Personal and Consumer Information: So that Opinion Bureau can invite you to participate in a research survey with the qualifying criteria that best match your profile information.

If you are not a member of Opinion Bureau and Opinion Bureau collects the personal identification information upon your consent (like e-mail ID, Date of Birth, Gender, Household Income, Education Level, Employment status, State/Province Zip Code/Postcode/Pin Code and IP Address), the only reason is to route you to the right surveys matching the information. Opinion Bureau asks for your email ID so that we can inform you when you qualify for a survey and/or win the sweepstakes. If you have opted for follow-up surveys, we may contact you in cases where we need additional feedback for a particular survey that you qualified for earlier. Apart from this, there is no other reason to collect your personally identifiable information. Also, your personally identifiable information will ONLY be held for as long as necessary to complete the purpose for which it was collected. Your information will be deleted once the purpose of information collection is met.

Blogs (Knowledge Center)

OOur Web site offers publicly accessible blogs or community forums. If you subscribe to our Knowledge Center to receive our blogs, posts, and articles; you will receive an email from us only when we have a new blog, post or article.
To request removal of your email from our blog or community forum at any time, contact us at

Tracking Technologies

Technologies such as cookies, beacons, tags and scripts are used by Opinion Bureau and our partners [e.g. marketing partners], affiliates, analytics service providers or tracking technology partners. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies to remember users’ settings (e.g. language preference), for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited. .

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. .

We use this information, to analyze trends, administer the site, track users' movements around the site and gather demographic information about our user base as a whole. .

IP addresses are tied to personally identifiable information to identify your geolocation to provide a suitable survey for you and prohibit respondents from non-qualifying countries/places. .

We partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third-party partner may use cookies or similar technologies to provide you with advertising based on your browsing activities and interests. If you wish to opt out of interest-based advertising click here.


Our Web site includes Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini-programs that run on our site]. These Features may collect your IP address, and which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the company's privacy policy providing these features.

Use of Personally Identifiable Information

The Personal Identifiable Information collected by Opinion Bureau is only used for market research studies and no other purposes. Opinion Bureau does not sell or share personally identifiable information of its panel members or individuals not registered with us to any third party without your consent. If personally indefinable information is required in any research surveys, there will be a DND Agreement (Do Not Disclose Agreement) signed between the Opinion Bureau and the client to avoid the further usage and dissemination of the data. Also, Opinion Bureau asks you for your consent to participate in such surveys before sending you to the end client. Participating in such surveys is completely at your discretion.

We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personally identifiable information to third parties.

We may provide your personally identifiable information to companies that provide services to help us with our business activities such as reward management, customer support (helpdesk), email delivery or shipping your order. These companies are authorized to use your personally identifiable information only as necessary to provide these services to us, and to fulfil our obligations to you.

In certain situations, Opinion Bureau may be required to disclose personal data in response to lawful requests by public authorities. We may also disclose your personally identifiable information as required by law, such as to comply with a subpoena, or similar legal process and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

If Opinion Bureau is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or usage of your personally identifiable information, as well as any choices you may have regarding your personally identifiable information, including the right to be forgotten.

Security Measures

We take appropriate measures to ensure that your personal data is protected in our database and servers from accidental data loss and unauthorized access to prevent misuse, disclosure, and alteration.

All possible measures are implemented to ensure data security (hosting, security checks, network firewalls, application firewalls, anti-virus, restricted access on public internet, userbase password-protected access, anti-cyber threat software etc.). Our database is secured through SSL encryption by Digicert.

We have implemented a strong security system and can identify breaches timely and quickly. A process is already in place to deal with the clients/partners in case the PII is demanded (Legal, Documentation). They are expected to comply with data protection guidelines and have a strong security program in place, to avoid any kind of threat against data protection and must be able to identify breaches and inform us in time. All other timeline adherences are expected in case of any breach from the third party (or Processor).

We have implemented an operational-level structure to minimize the threat of data leaks and misuse internally. Access to the database is limited to authorized team members only and there is a formal approval process in place to grant, update or remove accesses of the individuals based on the job roles.

Although we do everything we can in the best of our capacity to keep your personal data safe and protected, no system can guarantee 100% security. If you have any questions or concerns or doubts related to our security measures and the protection of your personal data, you can contact our privacy contact at as soon as possible.

We have a process in place to deal with any suspected data breach and will notify the regulatory authority and supervisory authority of the breach if it’s required legally.

Data Retention Policy

How long the personal data will be used?

We retain personal data only for a period of what was promised at the time of collection or until the purpose of the personal data collection is fulfilled. The purpose does include legal, accounting or reporting requirements.

We take appropriate measures while determining the retention period of personal data by the purpose of data collection, the sensitivity of personal data and the potential risk of misuse or disclosure. We consider if the collected personal data is appropriate and necessary to fulfil the purpose of collection and legal requirements.

If you have participated in our surveys, we (or our client(s)) will use the data in aggregate and pseudonymized form to publish the result of the survey by the infinite membership terms without further notice to you. However, no personal data will be published in any survey results in any form.

If you are based in EEA countries and we are processing your personal data, you can contact us at to delete your personal data under some circumstances.

Children's Privacy Policy

Opinion Bureau doesn’t allow you to signup under 16 years of age. We comply with COPPA, the EU “Safer Internet program”, the GDPR and the ESOMAR guidelines about surveys concerning children and young people. If you are a parent or guardian of a child under 16 and become aware that your child has provided personal data to us and you are not aware of such processing, please contact to our privacy contact at or send postal mail to the address mentioned below. We will take the necessary steps to resolve your concern within 30 working days.

Data Validation Policy

Frequently or from time to time, Opinion Bureau conducts the data validation of its panel members and non-panel members with the help of third-party (s) involvement, to ensure the quality of survey data, honesty and integrity of responses and uniqueness of members. Opinion Bureau reserves the right to terminate the membership of any panelist (s) and restrict the user(s) to participate in future surveys from the Opinion Bureau if any discrepancy is found in the process of data validation. Opinion Bureau signs the DND Agreement with a third party before sharing users' personally identifiable information for data validation.

Upon request Opinion, Bureau will provide you with information about whether we hold any of your personal information. Opinion Bureau members can update or delete their personally identifiable information anytime they want by logging in to their account or emailing the help desk at We will respond to your request within two working days. As soon as you update your personally identifiable information, you will be invited to research surveys that match your newly updated information.

We will retain your information for as long as your account is active or as needed to provide you with services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

E-mail Opt-In Policy

As soon as you register with Opinion Bureau, you authorize us to send you the account activation link and once you activate your account by clicking on the link sent in the account activation e-mail, you authorize us to send survey invitations, newsletters, reward information, notifications and company updates to the e-mail address you provided to the company at the time of registration.

Your rights

How you access your information

You may access, correct, delete (or make a request to delete) your personal data or terminate your membership by logging into your Opinion Bureau account. Your information is updated in real-time when you make any changes or delete any information from your account. In case you cannot change or remove any information, you can contact our help desk or mail our physical postal address mentioned at the bottom of this page.

Opt-Out or Unsubscribe Policy

If you choose to terminate your membership or de-activate your account from Opinion Bureau, you can do this by sending an email to or simply clicking on the button "unsubscribe" in your Opinion Bureau account. The termination will take effect within two business days after the receipt of your notice. As soon as your account is de-activated, you will not be receiving any e-mail from Opinion Bureau in future and your record will be deleted from our database, through a secure manner by appropriate Data Protection regulations. Once you unsubscribe from Opinion Bureau, the balance reward amount will automatically lapse.

Data Retention

If you terminate your membership or de-activate your account from Opinion Bureau, all of your personal data is removed in real-time (within a few minutes) from the live server; however, the data may remain maximum of up to 30 days with our backup server and third-party services in accordance to retention and destruction policy. Within 30 working days of your membership termination, you will receive an email confirmation from us that you your data is removed from everywhere. As soon as you terminate your membership, we stop using your data to contact you for any purpose except notifying you that your data is removed.

Questions & Complain related to privacy

If you have any questions or complaints related to your privacy, disclosure and usage of your data, you can contact us at Any complaints or requests made to this privacy contact will be resolved within 30 working days.

If you are based in EEA countries and your privacy concerns are unresolved or have any data use-related concerns, you can contact our Data Protection Officer (DPO) at

Your further rights as a member

As a member of the Opinion Bureau, you may

request access to your data anytime. Reach out to our help desk if you are unable to access the information via your account. We may verify your account before sharing your data.
erase, correct or restrict your data if it’s inaccurate or needs to be updated. You may ask to erase your data and we will erase the data by the legal guidelines. To erase, update and restrict your data, visit your account and privacy & setting pages or our help desk.
You may withdraw the consent to our privacy policy from and privacy & setting page. You might not be able to participate in our surveys if you withdraw your consent.
object to the usage of your data if this is not according to our privacy policy and the purpose of usage defined in this privacy.

Change or Modification of Privacy Policy

Opinion Bureau reserves the right to change its privacy policy at any time. The privacy policy will be updated on the website under the privacy policy section as soon as it is changed or modified. If Opinion Bureau makes any material changes to the privacy policy, you will be notified via email before the changes become effective. Privacy policy update notifications will also be published on our website. You are advised to review all changes to any policy. This does not affect your statutory rights

Security Policy

Opinion Bureau ensures that all the collected information from its members and users is secured on the server with the best available technology. Personally identifiable information of the members and users is restricted and access to appropriate and designated members of the Opinion Bureau is. We maintain the optimum level of security for personally identifiable information submitted to us, both during transmission and once received. We keep personally identifiable information encrypted in our database and use SSL-encrypted methods for data transmission. However, no method of transmission over the Internet or electronic storage method is 100% secure. Therefore, we cannot guarantee its absolute security.

Links to 3rd Party Sites

Our Site includes links to other Web sites whose privacy practices may differ from those of the Opinion Bureau. If you submit personally identifiable information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.

Single Sign-On

You can log in to our site using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and allow you to share certain personally identifiable information with us, such as your name and email address, to pre-populate our sign-up form. Services like Facebook Connect give you the option to post information about your activities on this Web site to your profile page to share with others within your network.

Agreement to Privacy Policy

By Joining Opinion Bureau, participating in the surveys and disclosing your personally identifiable information to Opinion Bureau, you acknowledge your consent to and agree with the privacy policy stated by Opinion Bureau.

Contact Information

If you have any questions or concerns related to the privacy policy of Opinion Bureau, kindly email us at You can also mail us at the below physical address.

Internet Research Bureau Pvt. Ltd.
Office No: DPT 702 & 703, 7th Floor
Prime Towers, Okhla Phase-1
New Delhi – 110020
Internet Research Bureau LLC
1055 West, 7th Street Penthouse
Los Angeles, CA-90017
Internet Research Bureau UK Ltd
Kemp House, 160 City Road,
London, EC1V 2NX, United Kingdom